Chicken Ati-Atihan ranks among the fastest franchise chain in the Visayas and Mindanao regions. Conceptualized in 2003. To provide an affordable authentic Filipino taste of our chicken and array of food found in the menu. Even when circumstances grip the people’s expenditure, Chicken Ati-Atihan is one flexible and exceptional dining restaurant that understands the people’s needs. Taken at very affordable rates, the ordinary men in the streets can always dine and enjoy a festive meal. Being known for Pagkaing Sulit, consumers choose a variety of fifty Filipino dishes.
CHAPTER 1: Nature of Business of Chicken Ati-Atihan Restaurant
The nature of business for Chicken Ati-Atihan is food service. Chicken Ati-Atihan Restaurant is not only provide on-premise catering but also off-premise catering to its customers.
Operational detail on Chicken Ati-Atihan
CHICKEN ATI-ATIHAN VENTURES INC.
2nd Floor Highway 10, Calindagan,
Dumaguete City, Negros Oriental
Contact Details:
Mobile: (0919) 509-7770; (0922) 491-7007
Fax: (035) 226-2083
E-mail: chickenatiatihan@yahoo.com.ph; chickenatiatihan@ymail.com
Website: www.chickenatiatihan.com
CHAPTER 2: Product of Chicken Ati-Atihan Restaurant
Pork Sisig With Egg
Pork Sisig Without Egg
Chicken Sisig With Egg
Chicken Sisig Without Egg
Sizzling Blue Marlin
Lechon Kawali
Pork Liempo
Beef Steak
Chicken Skin
Onion Rings
Pork BBQ
Chopsuey
Pork Sinigang
Lomi
Bihon Guisado
Pancit Guisado
Chicken Halang-Halang
Chicken Fired Buntot
Cheese Sticks
French Fries
Fish N' Chips
Hotsilog
Tocilog
Tapsilog
Porksilog
Longsilog
Chorizilog
Tuyosilog
Bangsilog
Monte Cristo
Egg Sandwich
Ham Sandwich
Cheeseburger
Hamburger
Mango Shake
The Chicken Ati-Atihan has the most and unique taste flavor chicken. Most of the Filipino people craving for it. Their restaurant is big enough for their customer to come by and eat. Lots of tourist also visiting , as it is very native- The design, the ambiance, the decor and etc. The style of eating is usually the traditional style of the filipino "using hands only" (but it is optional).
Weakness
Chicken Ati-Atihan restaurant has it own strengths but weakness as well. They do not have enough parking lot for the customer and do not have enough entertainments.
Opportunity
The said restaurant is situated at the Center of the City, in front of the tourist apot, the so-called-plaza carnival, in the Church and easy to find out by the people.
Threat
Chicken Ati-Atihan Restaurant has a very big competitor which is the Mang Inasal, Pedros Lechon Manok, and Chooks to go.
General Pricing
The pricing of Chicken Ati-Atihan Restaurant is based on what the customers order, based on the menu list and it is a la carte style of charge. Starts from 60php - 120php only.
Package Pricing
Their package pricing is usually applied in the premise for occasion such as Birthdays, Conference , Wedding and etc. They usually using banquet service and Buffet service during the off-premise catering. Whatever the list in the their menu is all in their like they have packages in which they consist for example of 2 sets package of Beer, 4 sets of viands with set rice and non-alcoholic beverages for the cost of RM250 ++, depends on the Set of Package that the customer will choose.
Their marketing plan is to train the all the staff to serve and fulfill the guest expectations. The staff are mentally alert by the mood swings of the customers. Lack of commitment from employees can be harmful to an organization.
The Chicken Ati-atihan also advertise in the internet and giving some flyers to recognize more their restaurant. The restaurant is quite expensive so they create some promotions like discounts and the “buy one free one” basis to attract their future customers.
By: Evan Jelly Cariaga Jabone
Diploma in Culinary Arts
May 2009
Asian Tourism International College
